Privacy policy
PRIVACY POLICY FOR THE POC DIAGNOSTICS WEBSITE
Effective: 18th, August 2025
The POC Diagnostics Website (" PoC Diagnostics", "we", "us" or "our") is committed to
protecting the privacy and security of your personal information.
- What Is The Purpose Of This Policy?
This Privacy Policy describes how POC Diagnostics (the "Site", "we", "us", or "our") collects,
uses, and discloses your personal information when you visit, use our services, or make a
purchase from poc-diagnostics.co.uk (the "Site") or otherwise communicate with us regarding
the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your"
means you as the user of the Services, whether you are a customer, website visitor, or another
individual whose information we have collected pursuant to this Privacy Policy.
This Privacy Policy does not apply to any third-party services or links integrated with the
Service ("Third-Party Services"), or to the privacy practices of any other third-party products,
services or brands. “Personal Information” means any information or set of information that
identifies or could be used by or on behalf of a User, Customer or You to identify an individual.
Personal information does not include information that is anonymized or publicly available
information that has not been combined with non-public personal information.
POC Diagnostics process all User’s information in accordance with the UK GDPR (EU
2016/679), the EU Consumer Rights Directive (2011/83/EU).
The applicable legal framework is the UK GDPR and relevant European Union data privacy
regulations. Please read the following carefully to understand how we handle personal data
we collect from you when you:
a. Use our Website or engage with us in any way
b. Make a purchase on the website
c. Communicate with us
Nothing in this policy affects your rights under applicable Data Protection Legislation.
2. Your Consent
In accordance with Article 9(2) (a) GDPR, and the UK GDPR you hereby give your explicit and
informed consent to the processing of any related personal data submitted through the
Website.
This consent is given voluntarily and can be withdrawn at any time by emailing info@poc
diagnostics.co.uk. As a User of the Website, you accept the conditions and consent to the
processing of your submitted data for the sole purpose of providing the service.
You have the right to object/withdraw your consent at any time by writing to us at info@poc
diagnostics.co.uk.
3. Data Controller
The POC Diagnostics ("the Legal Entity") and its wholly owned subsidiaries own and operate
the Website available at https://poc-diagnostics.co.uk with legal information defined below
POC Diagnostics
Flat 69 Woodbourne,
Augustus Road,
Birmingham,
B15 3PJ UK
Email: info@poc-diagnostics.co.uk
Website: https://poc-diagnostics.co.uk
For purposes of the data protection law, we are the "data controller", meaning we are
responsible for how we handle your data.
4. Our Privacy Promise
This section define our privacy promise and confirm our readiness to protect personal data;
a. We value your privacy & data security
b. We do not use your data for commercial purpose
c. We comply with the UK GDPR and (EU 2016/679) and relevant European Union
regulations regarding your privacy;
d. We will never sell your data;
e. You control your data.
5. How We Collect Your Personal Information
The information that we collect and use varies depending on how you interact with us. We
may collect the following categories of personal data from you when you:
a. Contact us; including your name, address, phone number, and email.
b. Order information including your name, billing address, shipping address, payment
confirmation, email address, and phone number.
c. Account information including your username, password, security questions and
other information used for account security purposes.
d. Customer support information including the information you choose to include in
communications with us, for example, when sending a message through the Services.
e. When you communicate with us by phone or in writing
6. The Information We Hold about Your activity
For the performance of our services, we may also automatically collect certain information
about your interaction with the Services referred as ("Usage Data"). To do this, we may use
cookies, pixels and similar technologies ("Cookies"). Some non-personal information about
you that may include:
a. Technical Data (IP address, browser info, usage stats, network connection)
b. Marketing Data (communication preferences, consent records)
We do not knowingly collect non-personal data or anonymous information except when you
choose to visit our website.
7. How We Use Your Information
We use your data only where permitted by law and also to process the personal data that is
necessary for us to provide our services and website to you including:
a. To deliver our services; in order to perform our contract with you.
b. To process your payments, when you make a purchase on the website;
c. To fulfil your orders, when you complete a purchase successfully via the website;
d. To send notifications to you related to your account, purchases, returns, shipping or
other transactions.
e. To create, maintain and otherwise manage your account
f. To arrange for shipping, facilitate any returns and exchanges and other features and
functionalities related to your account.
g. Where you have given consent (marketing communications, etc.)
h. To comply with legal obligations
i. To pursue our legitimate business interests
Where required by law or where we rely on your consent, we will process your data only for
the specific purposes outlined above. We will not sell your personal data to third parties. We
may send you marketing messages if you have given consent. You can opt out at any time.
8. Lawful Basis for Processing
We process your personal data based on one or more of the following lawful grounds:
a. Contractual necessity – It is within our contractual necessity to provide our services
to you via the Website.
b. Marketing and Advertising – To send marketing, advertising and promotional
communications by email, text message or postal mail, and to show you
advertisements for products or services.
c. Security and Fraud Prevention. We process your personal information to detect,
investigate or take action regarding possible fraudulent, illegal or malicious activity
related to a User account.
d. Consent – we collect User explicit consent to process your personal information for
marketing communications, in accordance with (Art. 6(1)(a) GDPR) and the UK Privacy
laws;
e. Legal obligation - When processing is required to comply with a court order.
f. Legitimate interests – We process your data based on our legitimate interest in
compliance with (Art. 6(1) (f) GDPR) in providing secured Website operations)
9. Cookie Policy
Like other websites, we use Cookies on our Site. We use Cookies to power and improve our
Site and our Services (including to remember your actions and preferences), to run analytics
and better understand user interaction with the Services (in our legitimate interests to
administer, improve and optimize the Services). We may also permit third parties and services
providers to use Cookies on our Site to better tailor the services, products and advertising on
our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your
browser to remove or reject Cookies through your browser controls. Please keep in mind that
removing or blocking Cookies can negatively impact your user experience and may cause
some of the Services, including certain features and general functionality, to work incorrectly
or no longer be available. Additionally, blocking Cookies may not completely prevent how we
share information with third parties such as our advertising partners.
10. Analytics & Tracking
When you visit our Website, we may automatically collect technical information (Non
essential information and essential information) via the use of a third-party cookie or pixel
technology. These technical information include:
a. IP address and general location
b. Browser type and device information
c. Pages visited and time spent on site
d. Referral source (how you found our site)
This information is collected through basic server logs and helps us understand how our
Website is used. You can control non-essential cookies through your browser settings or our
cookie consent banner.
11. Who We Share Your Information With
For the operation of our Website and provision of our services, PoC Diagnostics will
sometimes share user data to third parties for the provision of the services and based on
explicit User consent. All third parties that receive User-submitted data act as independent
data controllers under the GDPR.
We may share your data with:
a. Service providers (IT support, payment processing provider, data analytics, customer
support, cloud storage, fulfilment and
b. Shipping vendors to ship and fulfil your product;
c. With our affiliates or otherwise within our corporate group, in our legitimate interests
to run a successful business
d. In connection with a business transaction such as a merger or bankruptcy
e. To comply with any applicable legal obligations (including to respond to subpoenas,
search warrants and similar requests)
f. To enforce any applicable terms of service, and to protect or defend the Services, our
rights, and the rights of our users or others.
g. Legal authorities where required by law
You agree to give your Consent for the use and Sharing of your data, notwithstanding you
reserve the right to revoke your consent by sending us an email.
12. Third-party Links
Our Website may contain links to other service that we do not own or operate. PoC
Diagnostics provide links to third party service as a convenience to the user. These links are
not intended as an endorsement of or referral to the linked service. The linked Service have
separate and independent privacy policies, notices and terms of use.
We do not have any control over such Service, and therefore we have no responsibility or
liability for the manner in which the organizations that operate such linked Service may
collect, use or disclose, secure and otherwise treat personal information. We encourage you
to read the privacy policy of every Service you visit.
13. International Transfers
We rely upon a number of means to transfer personal information which is subject to: (a) the
European General Data Protection Regulation (“GDPR”) in accordance with Chapter V of the
GDPR; or (b) applicable UK data privacy laws in accordance therewith. References to the UK
GDPR and its provisions.
Other means. We may, in accordance with Articles 45 and 46 of the GDPR, transfer personal
information to recipients that are in a country the European Commission or UK data
protection supervisory authority has confirmed, by decision, offers an adequate level of data
protection, pursuant to an approved certification mechanism or code of conduct, together
with binding, enforceable commitments from the recipient to apply the appropriate
safeguards, including as regards data subjects' rights.
You can request further information on specific data transfers and a copy of the appropriate
safeguards by contacting us.
14. Security Measures
We take appropriate security measures to protect your personal data, including:
a. SSL encryption for data transmission on our Website
b. AES-256 encryption for stored data, regular security audits.
c. Requiring third-party service providers (such as Framer) to implement appropriate
security measures.
d. We log all User consents with timestamps, IP addresses, and context of submission
to comply with Article 7(1) GDPR
If you have any further questions about our security and processing activities, please contact
us
15. Data Retention
We retain your personal data only as long as necessary to fulfil the purposes outlined in this
policy or as required by law. Once retention periods expire, we securely delete or anonymize
your data. Our retention practices are describe below
Type of Data
Definition
Account Information
Retained for at least 2 years until you withdraw your consent,
delete your account or request we delete your data with us
Purchase or Order
Information
Retained for at least 12 months for security and technical
reason
Marketing
communications
Retained until you withdraw your consent
Website logs
Retained up to 12 months for security and technical purposes
In some cases, retention periods may be extended where required by law to do so or for
dispute resolution purpose. We may anonymise data for statistical analysis, which can be
retained indefinitely.
16. Your Rights
Under the UK and European Union GDPR law, you have the following rights regarding your
personal data:
a. Right to access: information about your data stored by us and its processing (art. 15
GDPR),
b. Right to rectification: correction of incorrect personal data (art. 16 GDPR),
c. Right to erasure: deletion of your data stored by us (art. 17 GDPR),
d. Right to restrict processing: restriction of data processing if we are not yet allowed to
delete your data due to legal obligations (art. 18 GDPR),
e. Right to object: objection to the processing of your data by us (art. 21 GDPR) and
f. Right to data portability: data portability, provided that you have consented to data
processing or have concluded a contract with us (art. 20 GDPR).
g. Right to withdraw your consent: if you have given us your consent, you can revoke it
at any time with effect for the future.
To exercise any of these rights, contact us at info@poc-diagnostics.co.uk. We may request
proof of identity to verify your request. We will not charge a fee for handling your request
unless it is manifestly unfounded or excessive.
17. Children's Privacy
Our services are not directed at children under 16, and individuals under 16 cannot use our
website. Please contact us immediately. If you believe we have collected data from someone
under 16,
18. Notice for UK Users’
This section describe PoC Diagnostic’s privacy notice for United Kingdom Users’. If you are a
User, who reside in the UK, you holds the right to benefit from any mandatory provisions of
the law of the United Kingdom in which you are resident in. you are also entitled to be covered
by the UK GDPR Laws as regarding your personal data. If you like to exercise your rights please
visits our privacy policy page for more information.
19. Notice for European Union Users’
This section describe PoC Diagnostic’s privacy notice for European Union User Users’. If you
are a User, who reside in the European Union region, you holds the right to benefit from any
mandatory provisions of the law of the country in which you are resident in. you are also
entitled to be covered by the European Union GDPR Laws as regarding your personal data. If
you like to exercise your rights please send us a message.
20. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted to our Website
with a new "last updated" date. For significant changes, we may notify you by email or
prominent Website notice.
21. Complaints or Concerns
If you have any concerns, please contact us directly at info@poc-diagnostics.co.uk. You also
have the right to file a complaint with the UK's Information Commissioner's Office (ICO):
22. Contact Us
For any questions about this Privacy Policy or how we handle your personal data, please
contact us:
Email: info@poc-diagnostics.co.uk
Address: Flat 69 Woodbourne, Augustus Road, Birmingham, B15 3PJ